New Builds & Value-Add Remodels
Pre-construction design strategy for new short-term rental builds and value-add remodels. We weigh in on layout, sleeping count, kitchen and bath, amenities, and finishes before walls are framed — so the property is set up to outperform from the first night booked.
No commitment required. Just clarity and direction.
What's Included
Best For
Investors and developers buying land, breaking ground on a new STR, or planning a significant remodel that needs to land a higher revenue tier. Ideal when there's still time to influence floor plans, plumbing, and electrical — where the highest-leverage design decisions actually live.
Most short-term rental underperformance starts in the floor plan. Bedroom count, bunk strategy, kitchen flow, hot tub placement, and the location of windows and outdoor living all drive how the property books — and almost all of them are locked in before construction. We come in early so the building you put up is the building the market will pay the most for.
We complement your team rather than replacing them. You bring your contractor and architect; we bring market-level intel on what's actually booking in your area, what guests are filtering for, and where to spend the marginal dollar so it shows up in revenue.
Many new-build clients roll the project into full-service design (Wisconsin) or a virtual design package (nationwide) once construction is underway, so the same team that planned the property also styles and launches it.
How It Works
A clear, repeatable framework that takes the guesswork out of design. You stay focused on the investment side while we turn the property into an asset that actually earns.
"Numbers come before nightstands. That is how we build properties that look beautiful and actually perform."
We sit down to talk through your goals, the guest you want to attract, and what success looks like for this property. You walk away with direction, even if we never work together.
We dig into your market, your comps, and your floor plan to pinpoint the design moves, amenities, and layout decisions that will lift ROI and appraised value the most.
Insights become a plan. Space planning, mood boards, and curated FF&E selections built to balance aesthetics, guest psychology, and what holds up under real use.
We own the purchase orders, vendor follow ups, and delivery tracking so the project moves on schedule and on budget while you stay focused on everything else.
We turn the plan into a guest ready property. Furniture placement, layered styling, and final photo prep are all dialed in for visual impact and smooth operations.
Why Design with Ash?
Our story is personal, but the work is professional and built around results. As vacation rental designers who are also Airbnb investors and short-term rental owners, we know what it actually takes to launch a property that gets noticed and earns its keep.
Here is what makes working with Designed by Ash different.
Based in Wisconsin, we are active hosts and owners across multiple short-term rental and boutique hospitality projects. We design with cleaner flow, maintenance, and guest experience in mind because we run it ourselves every week.
Every room is shaped for two audiences at once. The guest who walks in for the weekend, and the traveler scrolling listings at midnight looking for a reason to stop on yours.
We love bold color, layered texture, and unexpected moments. We also love comps, ADR, and occupancy data. Both sides of the brain shape every recommendation we make.
Space planning, sourcing, install, and styling all stay under one roof. You get one team, one timeline, and a single point of contact through the entire project.
Pets, kids, big groups, and busy cleaners are part of the brief. Durable materials, smart layouts, and amenities like game rooms, spa zones, and outdoor hangouts are baked into the plan, not bolted on.
Your property is part of a bigger story. Most of our clients start with one project and stay with us as their portfolio grows, because we think about what comes next, not just what closes today.
Client Stories
Don't take our word for it. Here's what our clients say after working with Designed by Ash.
"Designed by Ash refreshed our lakefront rental with luxe furnishings, statement art, and a polished modern Airbnb aesthetic. We raised our nightly rates by 30% after the relaunch and the listing has been booking out ever since."
Lakefront STR Owner, Wisconsin
"The elevated styling completely transformed our listing. The palette, layering, and styling feel like something out of a design magazine, and guests constantly comment on how beautiful and comfortable the space is."
Desert Retreat Host, Arizona
"Every detail was thoughtful and intentional, from the furniture selections down to the smallest accessories. The space feels cohesive, warm, and photographs absolutely beautifully."
Lakeside Cabin Investor, Michigan
"The full-service process was completely stress free and the finished space looks magazine-worthy. Occupancy and revenue are both up significantly since the refresh. It has delivered exactly the ROI we were hoping for."
Mountain View VRBO Owner
FAQ
The answers we give most often when owners reach out about this service.
Ready to Get Started?
One team, one plan, one property dialed in to earn. We take it from the first strategy call through install day and hand you back a space that keeps performing long after the photos are done.
No commitment required. Just clarity and direction.
