
Virtual Design
Remote packages with mood boards, layouts, and shoppable sourcing lists. Built for owners who want a clear plan and like to execute it themselves.
Learn More
Airbnb Interior Designer · Wisconsin Based
An Airbnb interior designer who treats your listing as an asset, not a styling project. Layout, finishes, and amenities engineered to lift ADR, occupancy, and review scores from the first guest forward.
No commitment required. Just clarity and direction.
Most Airbnb listings lose money to small, fixable design problems. Photos that don't stop the scroll. Floor plans that waste square footage. Amenities that look generic next to comparable rentals in the same market. Our Airbnb design process starts with the numbers — comps, ADR, occupancy, your guest avatar — and lets those decisions shape every space planning, sourcing, and styling call we make. The result is a property that photographs like a magazine cover and operates like a hotel.
Search rank, click-through rate, and conversion all start with the cover photo and the first six listing images. Our design process is built backward from that reality. Furniture choices, paint colors, lighting, and styling moments are all picked to read powerfully at thumbnail size and reward the guest in person. We also design for the operator. Durable upholstery, washable rugs, cleaner-friendly layouts, and damage-resistant finishes mean a property that holds up to back-to-back turnovers without bleeding margin into repairs and replacements.
If your Airbnb is anywhere in the US, our virtual design packages give you mood boards, floor plans, sourcing lists, and review calls so you can execute confidently. If your property is in Wisconsin, full-service design covers procurement, project management, install, and final styling — you stay hands off until the photo shoot. Either way, you get a property built for performance, not just for the portfolio.
How It Works
A clear, repeatable framework that takes the guesswork out of design. You stay focused on the investment side while we turn the property into an asset that actually earns.
"Numbers come before nightstands. That is how we build properties that look beautiful and actually perform."
We sit down to talk through your goals, the guest you want to attract, and what success looks like for this property. You walk away with direction, even if we never work together.
We dig into your market, your comps, and your floor plan to pinpoint the design moves, amenities, and layout decisions that will lift ROI and appraised value the most.
Insights become a plan. Space planning, mood boards, and curated FF&E selections built to balance aesthetics, guest psychology, and what holds up under real use.
We own the purchase orders, vendor follow ups, and delivery tracking so the project moves on schedule and on budget while you stay focused on everything else.
We turn the plan into a guest ready property. Furniture placement, layered styling, and final photo prep are all dialed in for visual impact and smooth operations.
What We Offer
Short-term rental design built around performance, from first concept to final styling. Virtual design is available nationwide. Full-service vacation rental design and installs are currently offered in Wisconsin only.

Remote packages with mood boards, layouts, and shoppable sourcing lists. Built for owners who want a clear plan and like to execute it themselves.
Learn More
Concept through install, fully managed. Design, procurement, project management, and styling handled for you. Currently offered for properties in Wisconsin only.
Learn More
Layout, finish, and amenity guidance before the first wall goes up, so your build is set up to perform from day one.
Learn More
A focused working session to size up your property, market, and best next move. You leave with real clarity in about 60 minutes.
Learn More
Why Design with Ash?
Our story is personal, but the work is professional and built around results. As vacation rental designers who are also Airbnb investors and short-term rental owners, we know what it actually takes to launch a property that gets noticed and earns its keep.
Here is what makes working with Designed by Ash different.
Based in Wisconsin, we are active hosts and owners across multiple short-term rental and boutique hospitality projects. We design with cleaner flow, maintenance, and guest experience in mind because we run it ourselves every week.
Every room is shaped for two audiences at once. The guest who walks in for the weekend, and the traveler scrolling listings at midnight looking for a reason to stop on yours.
We love bold color, layered texture, and unexpected moments. We also love comps, ADR, and occupancy data. Both sides of the brain shape every recommendation we make.
Space planning, sourcing, install, and styling all stay under one roof. You get one team, one timeline, and a single point of contact through the entire project.
Pets, kids, big groups, and busy cleaners are part of the brief. Durable materials, smart layouts, and amenities like game rooms, spa zones, and outdoor hangouts are baked into the plan, not bolted on.
Your property is part of a bigger story. Most of our clients start with one project and stay with us as their portfolio grows, because we think about what comes next, not just what closes today.
Client Stories
Don't take our word for it. Here's what our clients say after working with Designed by Ash.
"Designed by Ash refreshed our lakefront rental with luxe furnishings, statement art, and a polished modern Airbnb aesthetic. We raised our nightly rates by 30% after the relaunch and the listing has been booking out ever since."
Lakefront STR Owner, Wisconsin
"The elevated styling completely transformed our listing. The palette, layering, and styling feel like something out of a design magazine, and guests constantly comment on how beautiful and comfortable the space is."
Desert Retreat Host, Arizona
"Every detail was thoughtful and intentional, from the furniture selections down to the smallest accessories. The space feels cohesive, warm, and photographs absolutely beautifully."
Lakeside Cabin Investor, Michigan
"The full-service process was completely stress free and the finished space looks magazine-worthy. Occupancy and revenue are both up significantly since the refresh. It has delivered exactly the ROI we were hoping for."
Mountain View VRBO Owner
FAQ
The answers we give most often when owners reach out about this kind of project.

Ready to Get Started?
One team, one plan, one property dialed in to earn. We take it from the first strategy call through install day and hand you back a space that keeps performing long after the photos are done.
No commitment required. Just clarity and direction.